West Chelsea Contemporary is a contemporary art gallery in New York and Austin that produces museum-worthy exhibitions featuring world-class blue chip, modern and emerging artists. I refreshed their visual identity and developed a cohesive brand system to help reposition them as a platform for contemporary art.

The West Chelsea Contemporary rebrand has delivered tangible results, enhancing recognition through a cohesive and distinctive visual style. The clear and unified brand identity has facilitated easy identification and effective marketing of multiple gallery shows, contributing to a heightened presence and engagement within the contemporary art scene in both New York and Austin.