The Fontainebleau BleauLive brand identity embodies the legacy and contemporary vibrancy of this iconic entertainment series. Rooted in the 1950s, BleauLive curates unforgettable weekends at the renowned Fontainebleau Hotel, featuring world-class entertainers and cultural influencers. The identity seamlessly integrates Fontainebleau's brand typography while introducing dynamic gradients that symbolize the diversity of music icons and cultural influences.

Celebrities like Lady Gaga and Calvin Harris have graced the BleauLive stage, contributing to its rich history of groundbreaking performances. The visual toolkit and polished brand voice create a confident and industry-leading presence, amplifying artist expression and inviting audiences into the immersive audiovisual worlds that define the BleauLive experience. From the Rat Pack era to the present, the new identity encapsulates BleauLive's commitment to reimagining the entertainment landscape and delivering unparalleled, trendsetting experiences.